October 2020 - Present

Kaiser Permanente’s Digital Experience Center is where ground-breaking ideas for transforming and enhancing the ways our members engage with our organization — and their health — come to life. Focusing on how digital advancements can be leveraged to drive and elevate these interactions, the work I do shapes strategies, enhance technologies, and maintain the powerful systems that support health and care.

December 2018 - May 2019 and April 2020 - October 2020

Brainstorm and collaborate with product, business system analysts, developers, and other stakeholders to identify user interface needs and define use cases. Define interaction design through building an interactive Axure prototype for individual screen elements, navigation, and interactions. Provide an initial list of usability ideas, questions, and suggestions during requirement-gathering phase. Surface these to help shape business requirements and push for user experience requirements.

Develop UX/IA documentation (outlines, process flows, sketches, scenarios, site maps, wireframes, and interactive prototypes) for web/desktop/ mobile/kiosk/interactive applications to define functionality and user behavior. Responsible for “wire framing” design solutions and creating user experience patterns to be reused in applications. Lead and mentor junior UX designers.

May 2019 - March 2020

Led a team of 3 UX Designers and collaborated cross functionally to design and deploy enhancements and new features for Honda Autos responsive website.

October 2017- December 2018

Led the UX design for B2C and B2B platforms for mobile electronic logging devices for trucks and vehicle analytics insights focused around iOT. Collaborated with teams across senior management, product management and engineering to continuously improve the customer journey. Researched and developed user personas using various methods. Developed wireframes to illustrate flows, UX design and customer journeys with data from a/b testing and user testing. Led and mentored a team of 5 UX/UI designers in the research and development of iOS and Android apps for electronic logging as well vehicle health diagnostics.

Worked with lead designers to create and implement ZEDs design system. Managed and coordinated technical writers and videographers for instructional videos around using ZED's products as well as led the UX efforts for our Salesforce Knowledge Base and ZED Connect's corporate website.

December 2016 - October 2017

Lead UX/UI Designer for the Payroll Plus Suite of responsive web applications for Cast & Crew, a leader in entertainment production payroll industry.  I  introduced a design system and living style guide for the current suite that services new applications. Collaboration with 5 different engineering teams and attended stand-ups and sprint planning for all of the them. Supplied user flows, journey maps, rapid prototyping and sketches for the product team and contributed to writing user stories.

Hours+

Start+

April 2016-January 2017

Collaborated with high profile clients to devise the optimal visual solutions to maximize business goals. I lead design direction, managed Jr UX/UI colleagues within the company and executed design of various web and mobile applications.

I did this successfully by creating user personas, journey maps, user flows, wireframes and rapid prototyping from lo-fidelity to high fidelity.

April 2012 - August 2015

Lead UX/UI Designer working with technology development team on global iconic automotive brand, Harley-Davidson's new customer experience tool.  Led design efforts on reporting and global email campaign. Also worked with various Fortune 100 clients such as Ford and Tiffany's to better understand their customer's experience with various mobile and responsive web tools.

2007-2011

Managed re-design and creative assets for website, native mobile app, social media collateral, and Hulu video opens.

2002-2005

Designed and maintained all creative design for web and print. Designed the UI for client-based software application for Target and Walgreens. ( Bought out by Oracle in 2005)

1999-2002

Designed consumer and client based websites and print collateral. Executed usability testing and created wireframes, flow charts and hi-fi design.