01 hello

Since a very young age I have loved art and technology. I am blessed I found a career that merges them both. I am a UX design professional with 15 years of experience focused on user -centered design and passionate about managing and mentoring teams to achieve the greatness potential.  

hello

My day job is a User Experience Design Manager and I am tasked with making other peoples lives easier by shipping user-friendly products, while mentoring and leading. My passion for technology and the digital design space started while working for the Badger Herald newspaper in college at Madison,WI and it has only continued to grow and evolve through the years.

I currently live in Encino, CA with my hubby Luke @DaddyNannyDiairies , 6 yr old daughter Ivy, 3 yr old son Logan and cats Roxy and Roger. Roger is famous on YouTube. Traveling, owning a vineyard,  and creating a children's app are just a few things on my bucket list.

02 Skills

UX Developement

Personas, user flows, wire framing, prototyping, user testing and research.

UI Design

High fidelity responsive visual designs, vector iconography and typography.

Implementing Design Systems

Building consistent style guides from Sketch and Zeplin to create a product specific design system with fonts, colors, assets

What I love to do

when i have a moment away from my 6 yr old and 3 year old...

03 Experience

May 2019 - present

Associate, UX Director

Lead a team of UX Designers and collaborate cross functionally to design and deploy enhancements for Honda Autos responsive website.

December 2018-current

Sr. User Experience Design Lead (contract)

Brainstorm and collaborate with product, business system analysts, developers, and other stakeholders to identify user interface needs and define use cases. Define interaction design through building an interactive Axure prototype for individual screen elements, navigation, and interactions. Provide an initial list of usability ideas, questions, and suggestions during requirement-gathering phase. Surface these to help shape business requirements and push for user experience requirements.

Develop UX/IA documentation (outlines, process flows, sketches, scenarios, site maps, wireframes, and interactive prototypes) for web/desktop/ mobile/kiosk/interactive applications to define functionality and user behavior. Responsible for “wire framing” design solutions and creating user experience patterns to be reused in applications. Lead and mentor junior UX designers.

October 2017- December 2018

User Experience Design Manager

Led the UX design for B2C and B2B platforms for mobile electronic logging devices for trucks and vehicle analytics insights focused around iOT. Collaborated with teams across senior management, product management and engineering to continuously improve the customer journey. Researched and developed user personas using various methods. Developed wireframes to illustrate flows, UX design and customer journeys with data from a/b testing and user testing. Led and mentored a team of 5 UX/UI designers in the research and development of iOS and Android apps for electronic logging as well vehicle health diagnostics.

Worked with lead designers to create and implement ZEDs design system. Managed and coordinated technical writers and videographers for instructional videos around using ZED's products as well as led the UX efforts for our Salesforce Knowledge Base and ZED Connect's corporate website.

 

 

December 2016 - October 2017

Lead UX/UI Designer

Lead UX/UI Designer for the Payroll Plus Suite of responsive web applications for Cast & Crew, a leader in entertainment production payroll industry.  I  introduced a design system and living style guide for the current suite that services new applications. Collaboration with 5 different engineering teams and attended stand-ups and sprint planning for all of the them. Supplied user flows, journey maps, rapid prototyping and sketches for the product team and contributed to writing user stories.

Hours+

Start+

 

April 2016-January 2017

Art Director/ Sr. UX/UI Designer

Collaborated with high profile clients to devise the optimal visual solutions to maximize business goals. I lead design direction, managed Jr UX/UI colleagues within the company and executed design of various web and mobile applications.

I did this successfully by creating user personas, journey maps, user flows, wireframes and rapid prototyping from lo-fidelity to high fidelity.

April 2012 - August 2015

Lead UX/UI Designer

Lead UX/UI Designer working with technology development team on global iconic automotive brand, Harley-Davidson's new customer experience tool.  Led design efforts on reporting and global email campaign. Also worked with various Fortune 100 clients such as Ford and Tiffany's to better understand their customer's experience with various mobile and responsive web tools.

2007-2011

User Experience Manager

Executed re-design and managed creative for website , native app, social media collateral, and Hulu video opens.

2002-2005

Creative Services Manager & UI/UX Designer

Designed and maintained all creative design for web and print. Designed the UI for client-based software application for Target and Walgreens. ( Bought out by Oracle in 2005)

1999-2002

User Interface Designer

Designed consumer and client based websites and print collateral. Executed usability testing and created wireframes, flow charts and hi-fi design.

04 Portfolio

  1. All
  2. mobile
  3. web application
  4. web
  5. branding
  6. Email
  7. ux
  8. social
  9. print

05 Education

1994-1998

University of Wisconsin-Madison

BA in Journalism

Graduated with a degree from the School of Journalism specializing in Advertising and Design.