01 hello

Since a very young age I have loved art and technology. I am blessed I found a career that merges them both.


My day job is a User Experience Manager and I am tasked with making other peoples lives easier by shipping user-friendly products. My passion for technology and the internet started while working for the Badger Herald newspaper in college at Madison,WI and it has only continued to grow and evolve through the years.  I currently live in Encino, CA with my hubby Luke , 6 yr old daughter Ivy, 3 yr old son Logan and cats Roxy and Roger. Roger is famous on YouTube. Traveling, owning a vineyard,  and creating a children's app are just a few things on my bucket list.

02 My Skills

UX Developement

Personas, user flows, wire framing, prototyping, user testing and research.

UI Design

High fidelity responsive visual designs, vector iconography and typography.

Implementing Design Systems

Building consistent style guides from Sketch and Zeplin to create a product specific design system with fonts, colors, assets

What I love to do

when i have a moment away from my 6 yr old and 3 year old...

03 My Experience

October 2017- Present

Senior User Experience Design Manager

Lead the UX design for a B2C and B2B platform for ELDs and vehicle analytics insights. Collaborate with teams across senior management, product management and engineering to continuously improve the customer journey. Research and develop user personas using various methods. Develop wireframes to illustrate flows, UX design and customer journeys with data from a/b testing and user testing. Lead and mentor a team of designers in the research and development of mobile applications for electronic logging and vehicle health diagnostics.


December 2016 - October 2017

Lead UX/UI Designer

Lead UX/UI Designer for the Payroll Plus Suite of responsive web applications for Cast & Crew, a leader in entertainment production payroll industry.  I have introduced a design system and living style guide for the current suite that services new applications. I collaborate with 5 different engineering teams and attend stand-ups and sprint planning for all of the them. I supply user flows, journey maps, rapid prototyping and sketches for the product team and contribute to writing user stories.




April 2016-January 2017

Art Director/ Sr. UX/UI Designer

Collaborated with high profile clients to devise the optimal visual solutions to maximize business goals. I lead design direction, managed Jr UX/UI colleagues within the company and executed design of various web and mobile applications.

I did this successfully by creating user personas, journey maps, user flows, wireframes and rapid prototyping from lo-fidelity to high fidelity.

April 2012 - August 2015

Sr. UX/UI Designer

Lead UX/UI Designer working with technology team on global iconic automotive brand, Harley-Davidson's new customer experience tool.  Led design efforts on reporting and global email campaign. Also worked with various Fortune 100 clients such as Ford and Tiffany's to better understand their customer's experience with various mobile and responsive web tools.


User Experience Manager

Executed re-design and managed creative for website , native app, social media collateral, and Hulu video opens.


Creative Services Manager & UI/UX Designer

Designed and maintained all creative design for web and print. Designed the UI for client-based software application for Target and Walgreens. ( Bought out by Oracle in 2005)


User Interface Designer

Designed consumer and client based websites and print collateral. Executed usability testing and created wireframes, flow charts and hi-fi design.

04 Portfolio

  1. All
  2. mobile
  3. web application
  4. web
  5. branding
  6. ux
  7. social
  8. print

05 Education


University of Wisconsin-Madison

BA in Journalism

Graduated with a degree from the School of Journalism specializing in Advertising and Design.